The Green Bay Packers have decided to flip-flop the seating at Lambeau Field to better protect their $110 million investment in quarterback Aaron Rodgers.

Beginning with the Packers' exhibition-season opener against the Arizona Cardinals in August, the even-numbered seats currently on the west side of the stadium will move to the east side, and the odd-numbered seats will move to the west side.

"The even-numbered seats always seem a lot louder than the other side of the stadium, so we thought the improved crowd noise from the Packers' side of the field would create more problems for opponents, take them off their game, you know," coach Mike McCarthy said. "Plus if someone is coming at Aaron from his blindside, the crowd can warn him."

The Packers earlier this month announced they would flip-flop their offensive line, moving guard Josh Sitton and tackle Bryan Bulaga from the right to the left side of the line, and T.J. Lang and Marshall Newhouse to the right side. "That change could help, too," McCarthy said.

The seating changes will cost an estimated $1 million, which includes new seating and section signs, but Thompson said it would be worth the investment if the new east-siders can live up to their potential. "We know they're loud," he said. "Now they just have to show it on game day."